Clinics with multiple locations face unique challenges when it comes to online visibility. Each location needs its own Google Business Profile (GBP) listing to appear in local searches and maps. Properly managing multiple locations ensures consistency, boosts local SEO, and makes it easier for patients to find and book appointments at the right branch.
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Why Managing Multiple Locations Matters
- Improved local search visibility: Each branch can appear in searches relevant to its area.
- Consistent patient experience: Accurate information across all locations prevents confusion.
- Centralised management: GBP allows you to manage all listings from a single account.
- Better insights: Track performance metrics per location to optimise marketing strategies.
Create a Profile for Each Location
- Each clinic location should have its own GBP listing.
- Use the exact address, phone number, and service details for each branch.
- Avoid creating multiple listings for the same location, as duplicates can lead to suspension.
Use a Business Account to Manage Locations
- Set up a Google Business Profile Manager account for your clinic group.
- Add each location under the same account to manage them centrally.
- Assign managers or staff to handle updates and respond to reviews for each branch.
Maintain Consistent Information
- Ensure NAP (Name, Address, Phone number) is consistent across all listings.
- Keep service descriptions, categories, and opening hours accurate for each location.
- Use local phone numbers and addresses rather than a single central contact.
Optimise Each Location Individually
- Add high-quality photos for each branch, including exterior, interior, and staff images.
- Post location-specific updates, health campaigns, or events.
- Encourage reviews from patients at each specific location and respond to them promptly.
Use Categories Strategically
- Choose a primary category that fits the main service for each location.
- Add secondary categories if the branch offers additional services.
- Tailor categories to the specialities available at that specific location.
Monitor Performance per Location
- Use GBP insights to track how patients find each branch.
- Monitor clicks, calls, direction requests, and bookings per location.
- Adjust content, photos, and posts based on performance data for each branch.
Handle Changes and Updates Carefully
- Update hours, services, or contact details promptly for each location.
- When opening a new branch, create a new GBP listing and verify it before promoting.
- Avoid merging locations unnecessarily, as this can confuse patients and affect rankings.
Final Thoughts
Managing multiple clinic locations on Google Business Profile requires careful organisation and attention to detail. By creating individual listings for each branch, maintaining consistent and accurate information, optimising content and photos, and monitoring performance, multi-location clinics can improve local search visibility, build patient trust, and ensure each branch attracts the right patients efficiently.
