Running a live Q&A session on Facebook, Instagram, or YouTube is a fantastic way for clinics to connect directly with patients. But the value doesn’t end when the live session is over. With smart repurposing, you can turn that single event into weeks of engaging social media content.
Why Repurpose Q&A Sessions?
- Maximises effort: One live event can fuel multiple posts.
- Extends reach: Not everyone can attend live, but many will see clips later.
- Boosts trust: Short, expert-led answers keep reinforcing your authority.
How to Repurpose a Live Q&A
- Short Video Clips
- Break down answers into 30–60 second reels or TikToks.
- Add captions so viewers can watch without sound.
- Example: “What’s the difference between a cold and the flu?” becomes a standalone reel.
- Carousel Posts
- Turn step-by-step answers into swipeable graphics.
- Example: A question on “how to manage high blood pressure” can become a 5-slide carousel with key tips.
- Quote Graphics
- Pull powerful one-liners or reassuring statements from your Q&A.
- Place them over your brand colours for shareable content.
- FAQ Blog Post
- Combine multiple questions and answers into a blog article.
- Add SEO-friendly titles like “Top 10 Questions Patients Ask About Diabetes Treatment.”
- Stories Highlights
- Post quick clips to Instagram or Facebook Stories.
- Save them as a “Q&A” highlight for long-term visibility.
- Email Snippets
- Share a “question of the week” in your clinic newsletter with a short video or transcript.
Tips for Success
- Plan Ahead: Choose a theme for each Q&A (e.g., women’s health, dental care, mental health).
- Use Tools: Free video editors like CapCut or Canva make clipping and designing easy.
- Stay Compliant: Keep answers general, and remind viewers that information is educational—not a personal diagnosis.
Final Thought
A single live Q&A can become a treasure chest of content for weeks. By repurposing your clinic’s answers into short, digestible posts, you not only save time but also keep engaging patients long after the live stream ends.
