For clinics, doctors, and healthcare providers, online listings on platforms like Yelp and Healthgrades are critical for attracting new patients. These platforms not only help patients find your services but also influence how trustworthy and credible your practice appears. Optimising these profiles can improve visibility, attract more appointments, and strengthen your online reputation.
Curious how your clinic’s presence on Yelp and Healthgrades is performing? Get a free preview of your digital presence and see what’s working well and what could be improved.
Why Yelp and Healthgrades Matter for Clinics
- Patient discovery: Many patients use these platforms to find local healthcare providers and read reviews before booking.
- Trust and credibility: A complete and well-maintained profile signals professionalism and reliability.
- Search engine impact: Optimised listings often rank higher in Google’s local search results.
- Feedback collection: These platforms provide valuable insights into patient satisfaction and areas for improvement.
Steps to Optimise Your Yelp Profile
- Claim Your Business
Ensure your clinic is claimed and verified on Yelp. This allows you to update information and respond to reviews. - Complete Every Section
Include:- Accurate contact details and address
- Clinic hours
- Services offered
- High-quality photos of your clinic and staff
- Encourage Honest Reviews
Ask satisfied patients to share their experiences. Avoid incentivising reviews to comply with Yelp policies. - Respond to Reviews
Reply professionally to both positive and negative feedback, showing engagement and care for patient experience.
Steps to Optimise Your Healthgrades Profile
- Claim and Verify Your Listing
Verification ensures patients see up-to-date information and allows you to respond to reviews. - Complete Your Profile
Include:- Specialties, certifications, and education
- Office locations and hours
- Insurance accepted
- Professional headshots
- Highlight Patient Reviews
Encourage patients to leave reviews after visits, and respond thoughtfully to all feedback. - Share Educational Content
Add blogs, articles, or FAQs to demonstrate expertise and improve patient trust.
Best Practices Across Platforms
- Keep information consistent across all listings (NAP: name, address, phone).
- Use professional photos and a friendly, approachable tone in descriptions.
- Monitor reviews regularly and act on feedback to improve services.
- Avoid duplicate listings; one verified listing per platform per location is best.
Final Thoughts
Optimising Yelp and Healthgrades profiles is a key part of a clinic’s online marketing and reputation strategy. By maintaining complete, accurate, and engaging profiles, healthcare providers can improve search visibility, attract more patients, and build trust with their community.
