A Google Business Profile (GBP) is one of the most powerful tools for clinics to appear in local search results and connect with patients in their area. Optimising your GBP ensures your clinic shows up in Google Maps, local search listings, and attracts more appointment bookings.
Why Google Business Profile Matters for Clinics
- Local visibility: Appears when patients search for clinics or services nearby.
- Patient trust: Complete profiles with reviews, photos, and accurate information boost credibility.
- Direct actions: Patients can call, message, or book appointments directly from Google.
- Insights: Google provides analytics on how patients find your clinic and interact with your profile.
Claim and Verify Your Profile
- Search for your clinic on Google and claim the profile if it exists.
- If your clinic doesn’t appear, create a new GBP.
- Verify ownership via phone, email, or postal postcard to gain control over the listing.
Complete All Profile Information
- Clinic name: Use your official clinic name consistently across online platforms.
- Address and map location: Ensure accuracy for Google Maps directions.
- Phone number: Include a local number for trust and click-to-call convenience.
- Website: Link directly to your clinic’s homepage or appointment booking page.
- Opening hours: Update regular, weekend, and holiday hours.
- Services and specialities: List all departments, procedures, and treatments you offer.
Add High-Quality Photos and Videos
- Upload images of your clinic interior, exterior, staff, and equipment.
- Include videos that showcase patient experiences or explain services.
- Profiles with photos receive more clicks and engagement.
Collect and Respond to Reviews
- Encourage satisfied patients to leave reviews after visits.
- Respond promptly and professionally to both positive and negative reviews.
- Highlight patient testimonials on your website and social media.
Use Posts and Updates
- Google Posts allow you to share updates, offers, or events.
- Examples include vaccination drives, health camps, new services, or blog links.
- Regular updates signal to Google that your clinic is active and engaged.
Optimise for Keywords
- Include relevant keywords naturally in your clinic description and service listings.
- Use location-specific phrases like “paediatric clinic in London” or “family GP in Sydney.”
- Avoid keyword stuffing – clarity and accuracy are more important than repetition.
Monitor Insights and Adjust
- Check Google’s analytics for your profile:
- How patients find your clinic
- Search queries used to reach your profile
- Number of calls, clicks, and direction requests
- Use this data to refine your profile, services, and content.
Final Thoughts
A well-optimised Google Business Profile is crucial for clinics aiming to attract local patients. By claiming your profile, completing all information, uploading high-quality visuals, collecting reviews, and posting updates regularly, your clinic can improve local search visibility, build trust, and make it easy for patients to book appointments.
