High-quality photos on your Google Business Profile (GBP) do more than just make your clinic look attractive – they can directly influence a patient’s decision to book an appointment. Patients often choose healthcare providers based on trust and familiarity, and images play a key role in building both.
Curious how your clinic or practice could perform online? Get a free preview of your digital presence and see what’s working well and where there’s room to grow.
Why Photos Matter on GBP
- Increase engagement: Profiles with photos receive more clicks and interactions.
- Build trust: Patients can see your clinic environment, staff, and facilities before visiting.
- Improve search performance: Active profiles with photos are favoured by Google in local search results.
- Highlight professionalism: Clear, well-lit images demonstrate quality and care.
Essential Photos Every Clinic Should Include
- Exterior Shots
- Show the front of your clinic so patients can easily recognise it.
- Include signage, entrances, parking areas, and accessibility features.
- Example: A clear shot of your clinic’s building in daylight with your signage visible.
- Reception and Waiting Area
- Showcase a clean, welcoming, and comfortable environment.
- Include seating, décor, and amenities like water or magazines.
- Patients notice cleanliness and comfort when choosing a clinic.
- Treatment Rooms and Equipment
- Display examination rooms, dental chairs, therapy areas, or diagnostic equipment.
- Highlight modern technology and hygienic practices to reassure patients.
- Example: A dentist’s chair ready for a patient with bright, clean surroundings.
- Staff Photos
- Include doctors, nurses, therapists, and support staff.
- Use professional, friendly images with staff in uniforms or lab coats.
- Personalises the clinic and builds patient trust.
- Patient Interaction (With Permission)
- Images of consultations, therapy sessions, or check-ups can illustrate care.
- Ensure all patients are anonymised or have given written consent.
- These photos help patients visualise themselves at your clinic.
- Events and Community Engagement
- Post photos of health camps, awareness drives, or vaccination campaigns.
- Demonstrates your clinic’s involvement in the community and commitment to health.
- Before-and-After (Where Applicable)
- For services like dentistry, physiotherapy, or dermatology, show results of treatments.
- Make sure before-and-after photos are realistic and comply with advertising regulations.
Best Practices for GBP Photos
- High resolution: Clear, well-lit images perform best.
- Consistent style: Use similar lighting and composition for a professional look.
- Regular updates: Add new photos monthly to show activity and growth.
- Descriptive filenames and alt text: Include keywords like “paediatric dental clinic London” to help Google understand your content.
- Avoid stock images: Real photos of your clinic and staff build credibility.
Using Videos for Extra Impact
- Short clips introducing your clinic, showing procedures, or providing health tips can increase engagement.
- Videos complement photos and give patients a more dynamic view of your practice.
Final Thoughts
Google Business Profile photos are a powerful tool for converting searchers into patients. By including exterior shots, treatment areas, staff images, patient interactions, and community engagement photos, clinics can build trust, highlight professionalism, and encourage bookings. Regularly updating your GBP with high-quality, authentic visuals ensures your profile remains engaging and patient-focused.
